School of Finance and Management
Dr Wenwei Li
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Key information
Key information
- Roles
- School of Finance and Management Lecturer in Marketing
- Department
- School of Finance and Management
- Qualifications
- PhD (SOAS), MA(UAL), LLB(China), BA(China)
- Building
- Russell Square: College Buildings
- Office
- 516
- Email address
- wl4@soas.ac.uk
Biography
Dr. Wenwei Li is an early career researcher and a proud alumna of SOAS, University of London, where she completed her PhD. Her academic journey began in China, where she earned an LLB in Law, before moving to the UK to obtain a master from the London College of Fashion (University of the Arts London).
Prior to her PhD, Wenwei worked in the UK fashion and retail industry, gaining valuable insights that inform her research. Wenwei's doctoral research represents a significant shift in focus, exploring innovation adoption and diffusion behaviours within the electric vehicle (EV) market with a comprehensive understanding of the global EV landscape.
Wenwei’s research interests span branding, international marketing, innovation adoption, design, and sustainability, showcasing her multidisciplinary approach. Wenwei has presented her work at prestigious international conferences, establishing herself as a thought researcher in her field.
Research interests
Innovation adoption and diffusion; sustainability; international marketing; brand strategy; consumer psychology and behaviour; design and sustainability; EV market; China
