The business world has traditionally relied on accounting and finance practitioners to provide a summary of business performance in form of financial statements at regular intervals. Also, quantitative business intelligence has traditional being an important field in accounting and finance.
While these two roles continue to be important, there is marked change in their nature, frequency, and potentials given the exponential growth in unstructured data. Consistent with Moore's Law, there's also an exponential increase in computing power. The current business environment, therefore, requires managers to know data analysis and programming to make sense of the huge volume of data. The module, therefore, complements other modules on the programme, such as financial accounting and financial statement analysis, management accounting, and applied econometrics.