School of Finance and Management

MSc International Marketing

Key information

Start date
Duration
1 year
Attendance mode
Full-time or part-time
Location
On Campus
Fees

Home: £15,740
International: £26,770

Course code
PGTF0285
Entry requirements

We will consider all applications with 2:2 (or international equivalent) or higher. In addition to degree classification we take into account other elements of the application such as supporting statement. References are optional, but can help build a stronger application if you fall below the 2:2 requirement or have non-traditional qualifications.

 

Afghanistan: Qualifications (Bachelor equivalency): Master's degree

Equivalent to 2:ii: 80% or 3.3/4.0 

Argentina: Qualifications (Bachelor equivalency): Titulo / Grado de Licenciado

Equivalent to 2:ii: 7/10

Information for prospective students from Argentina

Australia: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 2:2 or Credit or 65%

Information for prospective students from Australia

Austria: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 2.5/5.0 and overall Pass (Bestanden)

Bahrain: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 75% or GPA 3.0/4.0

Information for prospective students from Bahrain

Bangladesh: Qualifications (Bachelor equivalency): Bachelor’s from Bangladesh University of Engineering and Technology or Master's degree

Equivalent to 2:ii: 60% or GPA 3.0/4.0

Information for prospective students from Bangladesh

Belgium: Qualifications (Bachelor equivalency): Licentiaat or Licencié

Equivalent to 2:ii: 13/20 or 65%

Information for prospective students from Belgium

Botswana: Qualifications (Bachelor equivalency): Bachelor degree (5-year) or Master's from University of Botswana

Equivalent to 2:ii: GPA 3.5/5.0 or 65% or B- or Good

Brazil: Qualifications (Bachelor equivalency): Título de Bacharel / Título de Licenciado (4-year)

Equivalent to 2:ii: 7/10 or 70%

Information for prospective students from Brazil

Brunei: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: Lower Second Class Honours with 50% overall

Information for prospective students from Brunei

Bulgaria: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 4.3/6

Information for prospective students from Bulgaria

Cameroon: Qualifications (Bachelor equivalency): Diplôme d'Ingénieur/ Diplôme d'Études Supérieures de Commerce (5-year)

Equivalent to 2:ii: 12-13 assez bien (fair); 70-74; or B+

Canada: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: GPA 3.0/4.0 or 74-77% or overall B

Information for prospective students from Canada

China Qualifications (Bachelor equivalency): Bachelor degree (4-year)

Equivalent to 2:ii: 
73% or 2.6/4.0 (C9 unis)
75% or 2.8/4.0 (Double First unis)
80% or 3.25/4.0 (all other unis)

Information for prospective students from China

Colombia: Qualifications (Bachelor equivalency): Licenciado / Titulo (4-year) 

Equivalent to 2:ii: 3.5/5.0

Information for prospective students from Colombia

Croatia: Qualifications (Bachelor equivalency): Baccalaureus / Baccalaurea (Bachelor degree)

Equivalent to 2:ii: Overall score 3/5

Cyprus: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 6.5/10

Czech Republic: Qualifications (Bachelor equivalency): Bachelor degree (180 ECTS)

Equivalent to 2:ii: 1.75/4.0 or High C 'dobre’ (good)

Information for prospective students from the Czech Republic

Denmark: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 7/12 or 8/13 or grade C

Information for prospective students from the Denmark

Egypt: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 70% or 3.0/4.0

Information for prospective students from Egypt

Estonia: Qualifications (Bachelor equivalency): Bakalaurusekraad / University Specialist's Diploma / Professional Higher Education Diploma

Equivalent to 2:ii: 4.0/5.0

Finland: Qualifications (Bachelor equivalency): Bachelor / Kandidaatti / Kandidat (180 ECTS credits)

Equivalent to 2:ii: 3/5 or 2/3

France: Qualifications (Bachelor equivalency): Licence or Diplôme from a grande école

Equivalent to 2:ii: 11.5 out 20

Information for prospective students from France

Gambia: Qualifications (Bachelor equivalency): Master's degree (2-year)

Equivalent to 2:ii: GPA 3.0/4.3 or 64% or B

Germany: Qualifications (Bachelor equivalency): Bachelor degree (180 ECTS)

Equivalent to 2:ii: 2.6/5

Information for prospective students from Germany

Ghana: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 2:2 (Second Class Lower Division) or GPA 3.25/5.0 or 60%

Information for prospective students from Ghana

Greece: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 6.50/10

Information for prospective students from Greece

Hong Kong: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: Upper second class or GPA 2.7/4.0 or 75% or B Minus

Information for prospective students from Hong Kong

Hungary: Qualifications (Bachelor equivalency): Bachelor (Alapfokozat) or Diploma (Egyetemi Oklevél)

Equivalent to 2:ii: 3.5/5.0

Iceland: Qualifications (Bachelor equivalency): Bachelor degree (Baccalaureus or Bakkalarprof)

Equivalent to 2:ii: 7.0 out of 10

India: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: CGPA: 55-60% or 5.5/10 - 6.0/10

Information for prospective students from India

Iraq: Qualifications (Bachelor equivalency): Bachelor degree (Licence/Karshani)

Equivalent to 2:ii: 0.7

Israel: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 70% or C+

Information for prospective students from Israel

Italy: Qualifications (Bachelor equivalency): Laurea (180 ECTS)

Equivalent to 2:ii: 100/110

Information for prospective students from Italy

Japan: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 70% or C+ or 3.0

Information for prospective students from Japan

Jordan: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 3.0/4.0 or 70%

Information for prospective students from Jordan

Kazakhstan: Qualifications (Bachelor equivalency): Bachelors (Bakalavr Diplomi) or Specialist Diploma

Equivalent to 2:ii: GPA 3.0/4.0 or GPA 4.0/5.0 or B

Information for prospective students from Kazakhstan

Kenya: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 2:2 or 60%

Information for prospective students from Kenya

Kuwait: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 3.0/

Information for prospective students from Kuwait

Latvia: Qualifications (Bachelor equivalency): Bakalaura Diploms (Bachelor's) or Profesionālā Bakalaura Diploms

Equivalent to 2:ii: 7/10

Lebanon: Qualifications (Bachelor equivalency): Bachelor degree / Licence

Equivalent to 2:ii: 75% or Grade B-/C+ or GPA 2.8/4.0 or 14/20

Information for prospective students from Lebanon

Liberia: Qualifications (Bachelor equivalency): Master's degree

Equivalent to 2:ii: 75% or 2.8/4.0

Libya: Qualifications (Bachelor equivalency): Bachelor Degree from selected institution

Equivalent to 2:ii: 75% or GPA 3.0/4.0

Lithuania: Qualifications (Bachelor equivalency): Bachelors / Bakalauro (180 ECTS)

Equivalent to 2:ii: 7.5/10

Information for prospective students from Lithuania

Malawi: Qualifications (Bachelor equivalency): Master's degree

Equivalent to 2:ii: 70% or GPA 3.0/4.0

Malaysia: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 3.0/4.0 or B (Class 2 Division 2)

Information for prospective students from Malaysia

Malta: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: Lower Second Class with 65% or Category IIB

Mexico: Qualifications (Bachelor equivalency): Titulo de Licenciado

Equivalent to 2:ii: 8/10 or 80%

Information for prospective students from Mexico

Morocco: Qualifications (Bachelor equivalency): Licence / Licence d'Etudes Fondamentales / Licence Professionnelle

Equivalent to 2:ii: 13/20

Information for prospective students from Morocco

Nepal: Qualifications (Bachelor equivalency): Master's degree / Bachelor degree (4-year)

Equivalent to 2:ii: 70%

Information for prospective students from Nepal

Netherlands: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 6.5/10 or GPA 3.0

Information for prospective students from the Netherlands

New Zealand: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: Majority of credited modules B- or above

Nigeria: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: Lower Second Class or 55% or GPA 3.0/5.0 or 2.5/4.0 or 4.0/7.0

Information for prospective students from Nigeria

Norway: Qualifications (Bachelor equivalency): Bachelors / Bachelorgrad (180 ECTS) or Candidatus /a magisterii

Equivalent to 2:ii: Grade C (with at least 80 ECTS) at grade B or 3.2

Information for prospective students from Norway

Oman: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 3.0/4.0

Information for prospective students from Oman

Pakistan: Qualifications (Bachelor equivalency): Bachelor (4-year) / Master's from HEC recognised institution

Equivalent to 2:ii: CGPA 2.7 or 65%

Information for prospective students from Pakistan

Philippines: Qualifications (Bachelor equivalency): Master’s from recognised institution or Centre of Excellence / Bachelor from prestigious institution or Centre of Excellence

Equivalent to 2:ii:
Prestigous Universities: GPA 3.3/4.0 or 1.75/5.0 or Grade B or 83%
Recognised Universities: GPA 3.5/4.0 or 2.0/5.0 or Grade B or 87%

Poland: Qualifications (Bachelor equivalency): Licencjat or Inżynier (3-year)

Equivalent to 2:ii: 4.25/5

Information for prospective students from Poland

Portugal: Qualifications (Bachelor equivalency): Licenciado (180 ECTS)

Equivalent to 2:ii: 15/20

Qatar: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: GPA 3.0/4.0 or 3.5/5.0 or 70% or 7/10

Information for prospective students from Qatar

Romania: Qualifications (Bachelor equivalency): Diplomă de Licenţă / Diplomă de Inginer / Diplomă de Urbanist Diplomat

Equivalent to 2:ii: 8/10

Information for prospective students from Romania

Russia: Qualifications (Bachelor equivalency): Diplom Bakalavra or Specialist Diploma

Equivalent to 2:ii: 3.8/5.0

Information for prospective students from Russia

Rwanda: Qualifications (Bachelor equivalency): Bachelor (4-year)

Equivalent to 2:ii: Lower Second Class Honours or 65-69% or 14/20

Saudi Arabia: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: GPA of 3.0/4.0 or 3.5/5.0 or overall 70%

Information for prospective students from Saudi Arabia

Singapore: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: CAP 3.5/5.0 or 3.0/4.0

Information for prospective students from Singapore

Slovakia: Qualifications (Bachelor equivalency): Bakalár / Bachelor

Equivalent to 2:ii: 70% or 2.0 overall or C

South Africa: Qualifications (Bachelor equivalency): Bachelor (4-year)

Equivalent to 2:ii: 60%

Information for prospective students from South Africa

South Korea: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: GPA 2.7/4.0 or 3.0/4.3 or 3.3/4.5

Information for prospective students from South Korea

Spain: Qualifications (Bachelor equivalency): Título de Grado / Título de Licenciado / Título de Ingeniero / Titulo de Arquitecto

Equivalent to 2:ii: 6.5/10 or GPA 1.75/4.0

Information for prospective students from Spain

Sri Lanka: Qualifications (Bachelor equivalency): Bachelor Special Degree or Professional Degree (4-year)

Equivalent to 2:ii: 55% or 2:2 or GPA 3.0/4.0

Information for prospective students from Sri Lanka

Sudan: Qualifications (Bachelor equivalency): Bachelor (5-year)

Equivalent to 2:ii: 65%+ or B

Sweden: Qualifications (Bachelor equivalency): Bachelor degree / Kandidatexamen / Yrkesexamen

Equivalent to 2:ii: B (90 credits) and C (90 credits) or Very Good (70 credits) and Good (110 Credits) or C (180 credits)

Information for prospective students from Sweden

Switzerland: Qualifications (Bachelor equivalency): Diplom / Diplôme / Lizentiat / Staatsdiplom / Diplôme d’Etat

Equivalent to 2:ii: Overall 4.5/6 or 7/10 or 2.5/5

Information for prospective students from Switzerland

Syria: Qualifications (Bachelor equivalency): Licence / al-ijaza-fi / Bachelor

Equivalent to 2:ii: 70%+ or 'Good'

Taiwan: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 68-70% or GPA 2.8/4.0-3.0/4.0

Information for prospective students from Taiwan

Thailand: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: GPA 3.0/4.0

Information for prospective students from Thailand

Tunisia: Qualifications (Bachelor equivalency): Diplôme National d'Ingénieur / Diplôme National d'Architecture / Licence / Maîtrise

Equivalent to 2:ii: 12 out of 20

Turkey: Qualifications (Bachelor equivalency): Lisans Diplomasi

Equivalent to 2:ii: GPA 2.6/4 from the top universities and 3.0/4 from all others

Information for prospective students from Turkey

Uganda: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 2:2 (Lower Second) or B or GPA 3.0/5.0

Information for prospective students from Uganda

Ukraine: Qualifications (Bachelor equivalency): Bachelor degree or Specialist Diploma

Equivalent to 2:ii: 8/12 or 3.8/5

United Arab Emirates: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: GPA 3.0/4.0 or 3.2/5.0

Information for prospective students from the United Arab Emirates

United States of America: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: GPA 3.0/4.0

Information for prospective students from the USA

Vietnam: Qualifications (Bachelor equivalency): Bachelor degree (4-year)

Equivalent to 2:ii: Overall score of 6.5/10

Information for prospective students from Vietnam

Yemen: Qualifications (Bachelor equivalency): Master's degree

Equivalent to 2:ii: Overall 'Good' (71-77%) or Aden University 80-83% (or 3.0/4.0)

Zambia: Qualifications (Bachelor equivalency): Master's degree

Equivalent to 2:ii: 65% or B or Credit or GPA 1.7/2.5 or 3.3/5.0

Zimbabwe: Qualifications (Bachelor equivalency): Bachelor degree

Equivalent to 2:ii: 2:2 or 65%

Information for prospective students from Zimbabwe

See international entry requirements and English language requirements

Course overview

Our MSc International Marketing programme draws from a wide range of academic and practical interests, from business and the social sciences, through to humanities, media, communication, creative industries and technology.  

The programme provides you with the knowledge and set of skills that you will need to apply in a wide range of industries and geographical contexts, such as understanding consumer behaviour and culture, to orchestrating brand positioning and marketing strategies, issues of consumption and sustainability. The degree will also give you an overview of regional specifications that you can apply to global contexts.

Why study MSc International Marketing at SOAS?

  • We are ranked 6th in UK for graduate employability (QS World University Rankings 2023)
  • Our central London location brings many opportunities for networking and career options upon graduation 
  • Practical Industry Project: You will have the opportunity to get valuable real-world industry experience working in a team on a client brief
  • We are uniquely positioned to understand global and local trends through our regional expertise on emerging countries and fast-growing economies 

Structure

Students must take 180 credits. These are composed of 120 taught credits comprising core, compulsory, and optional modules and a 60 credit dissertation.

Important notice

The information on the website reflects the intended programme structure against the given academic session. The modules are indicative options of the content students can expect and are/have been previously taught as part of these programmes.

However, this information is published a long time in advance of enrolment and module content and availability is subject to change.

Core module

Core module 15PFMC102 Consumer Behaviour

Compulsory modules

Dissertation or Projects

EITHER 60-credit dissertation OR 30-credit Practical Industry Project plus 30-credit Research Project

Guided options and Language open options

45 credits to be selected from across List A or Open option Languages

Teaching and learning

Masters programmes (with the exception of two-year full-time MAs) consist of 180 credits, made up of taught modules of 30 or 15 credits, taught over 10 or 20 weeks, and a dissertation of 60 credits. The programme structure shows which modules are compulsory and which optional.

Contact hours

As a rough guide, 1 credit equals approximately 10 hours of work. Most of this will be independent study such as reading and research, preparing coursework, revising for examinations and so on. Also included is class time, for example lectures, seminars and other classes.

Learning resources

SOAS Library is one of the world's most important academic libraries for the study of Africa, Asia and the Middle East, attracting scholars from all over the world. The Library houses over 1.2 million volumes, together with significant archival holdings, special collections and a growing network of electronic resources.

Scholarships

Title Deadline date
SFM Academic Excellence Marketing Scholarship

Employment

Graduates from the School of Finance and Management leave SOAS with a coherent and solid knowledge of management and finance, with skills in international marketing, statistics and computing, critical reasoning and analytical thinking.

Recent graduates have been hired by:

  • Christian Aid
  • Dagong Global
  • Deloitte
  • Department for Business, Energy and Industrial Strategy
  • Elbus Group
  • Financial Times
  • FM Capital Partners
  • HM Treasury
  • Houlihan Lokey
  • Huaxia Bank, China
  • IDB (Islamic Development Bank)
  • Investec
  • J.P. Morgan Asset Management
  • KPMG
  • Lloyds Banking Group
  • Santander
  • UBS
  • University of Oxford
  • White & Case LLP
  • World Food Programme

Find out about our Careers Service.