MSc International Marketing
Key information
- Start date
- Duration
- 1 year
- Attendance mode
- Full-time or part-time
- Location
- On Campus
- Fees
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Home: £15,740
International: £26,770 - Course code
- PGTF0285
- Entry requirements
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We will consider all applications with 2:2 (or international equivalent) or higher. In addition to degree classification we take into account other elements of the application such as supporting statement. References are optional, but can help build a stronger application if you fall below the 2:2 requirement or have non-traditional qualifications.
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Afghanistan: Qualifications (Bachelor equivalency): Master's degree
Equivalent to 2:ii: 80% or 3.3/4.0
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Argentina: Qualifications (Bachelor equivalency): Titulo / Grado de Licenciado
Equivalent to 2:ii: 7/10
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Australia: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 2:2 or Credit or 65%
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Austria: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 2.5/5.0 and overall Pass (Bestanden)
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Bahrain: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 75% or GPA 3.0/4.0
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Bangladesh: Qualifications (Bachelor equivalency): Bachelor’s from Bangladesh University of Engineering and Technology or Master's degree
Equivalent to 2:ii: 60% or GPA 3.0/4.0
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Belgium: Qualifications (Bachelor equivalency): Licentiaat or Licencié
Equivalent to 2:ii: 13/20 or 65%
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Botswana: Qualifications (Bachelor equivalency): Bachelor degree (5-year) or Master's from University of Botswana
Equivalent to 2:ii: GPA 3.5/5.0 or 65% or B- or Good
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Brazil: Qualifications (Bachelor equivalency): Título de Bacharel / Título de Licenciado (4-year)
Equivalent to 2:ii: 7/10 or 70%
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Brunei: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: Lower Second Class Honours with 50% overall
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Bulgaria: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 4.3/6
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Cameroon: Qualifications (Bachelor equivalency): Diplôme d'Ingénieur/ Diplôme d'Études Supérieures de Commerce (5-year)
Equivalent to 2:ii: 12-13 assez bien (fair); 70-74; or B+
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Canada: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: GPA 3.0/4.0 or 74-77% or overall B
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China Qualifications (Bachelor equivalency): Bachelor degree (4-year)
Equivalent to 2:ii:
73% or 2.6/4.0 (C9 unis)
75% or 2.8/4.0 (Double First unis)
80% or 3.25/4.0 (all other unis) -
Colombia: Qualifications (Bachelor equivalency): Licenciado / Titulo (4-year)
Equivalent to 2:ii: 3.5/5.0
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Croatia: Qualifications (Bachelor equivalency): Baccalaureus / Baccalaurea (Bachelor degree)
Equivalent to 2:ii: Overall score 3/5
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Cyprus: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 6.5/10
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Czech Republic: Qualifications (Bachelor equivalency): Bachelor degree (180 ECTS)
Equivalent to 2:ii: 1.75/4.0 or High C 'dobre’ (good)
Information for prospective students from the Czech Republic
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Denmark: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 7/12 or 8/13 or grade C
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Egypt: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 70% or 3.0/4.0
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Estonia: Qualifications (Bachelor equivalency): Bakalaurusekraad / University Specialist's Diploma / Professional Higher Education Diploma
Equivalent to 2:ii: 4.0/5.0
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Finland: Qualifications (Bachelor equivalency): Bachelor / Kandidaatti / Kandidat (180 ECTS credits)
Equivalent to 2:ii: 3/5 or 2/3
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France: Qualifications (Bachelor equivalency): Licence or Diplôme from a grande école
Equivalent to 2:ii: 11.5 out 20
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Gambia: Qualifications (Bachelor equivalency): Master's degree (2-year)
Equivalent to 2:ii: GPA 3.0/4.3 or 64% or B
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Germany: Qualifications (Bachelor equivalency): Bachelor degree (180 ECTS)
Equivalent to 2:ii: 2.6/5
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Ghana: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 2:2 (Second Class Lower Division) or GPA 3.25/5.0 or 60%
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Greece: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 6.50/10
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Hong Kong: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: Upper second class or GPA 2.7/4.0 or 75% or B Minus
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Hungary: Qualifications (Bachelor equivalency): Bachelor (Alapfokozat) or Diploma (Egyetemi Oklevél)
Equivalent to 2:ii: 3.5/5.0
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Iceland: Qualifications (Bachelor equivalency): Bachelor degree (Baccalaureus or Bakkalarprof)
Equivalent to 2:ii: 7.0 out of 10
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India: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: CGPA: 55-60% or 5.5/10 - 6.0/10
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Iraq: Qualifications (Bachelor equivalency): Bachelor degree (Licence/Karshani)
Equivalent to 2:ii: 0.7
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Israel: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 70% or C+
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Italy: Qualifications (Bachelor equivalency): Laurea (180 ECTS)
Equivalent to 2:ii: 100/110
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Japan: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 70% or C+ or 3.0
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Jordan: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 3.0/4.0 or 70%
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Kazakhstan: Qualifications (Bachelor equivalency): Bachelors (Bakalavr Diplomi) or Specialist Diploma
Equivalent to 2:ii: GPA 3.0/4.0 or GPA 4.0/5.0 or B
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Kenya: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 2:2 or 60%
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Kuwait: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 3.0/
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Latvia: Qualifications (Bachelor equivalency): Bakalaura Diploms (Bachelor's) or Profesionālā Bakalaura Diploms
Equivalent to 2:ii: 7/10
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Lebanon: Qualifications (Bachelor equivalency): Bachelor degree / Licence
Equivalent to 2:ii: 75% or Grade B-/C+ or GPA 2.8/4.0 or 14/20
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Liberia: Qualifications (Bachelor equivalency): Master's degree
Equivalent to 2:ii: 75% or 2.8/4.0
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Libya: Qualifications (Bachelor equivalency): Bachelor Degree from selected institution
Equivalent to 2:ii: 75% or GPA 3.0/4.0
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Lithuania: Qualifications (Bachelor equivalency): Bachelors / Bakalauro (180 ECTS)
Equivalent to 2:ii: 7.5/10
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Malawi: Qualifications (Bachelor equivalency): Master's degree
Equivalent to 2:ii: 70% or GPA 3.0/4.0
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Malaysia: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 3.0/4.0 or B (Class 2 Division 2)
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Malta: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: Lower Second Class with 65% or Category IIB
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Mexico: Qualifications (Bachelor equivalency): Titulo de Licenciado
Equivalent to 2:ii: 8/10 or 80%
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Morocco: Qualifications (Bachelor equivalency): Licence / Licence d'Etudes Fondamentales / Licence Professionnelle
Equivalent to 2:ii: 13/20
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Nepal: Qualifications (Bachelor equivalency): Master's degree / Bachelor degree (4-year)
Equivalent to 2:ii: 70%
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Netherlands: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 6.5/10 or GPA 3.0
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New Zealand: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: Majority of credited modules B- or above
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Nigeria: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: Lower Second Class or 55% or GPA 3.0/5.0 or 2.5/4.0 or 4.0/7.0
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Norway: Qualifications (Bachelor equivalency): Bachelors / Bachelorgrad (180 ECTS) or Candidatus /a magisterii
Equivalent to 2:ii: Grade C (with at least 80 ECTS) at grade B or 3.2
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Oman: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 3.0/4.0
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Pakistan: Qualifications (Bachelor equivalency): Bachelor (4-year) / Master's from HEC recognised institution
Equivalent to 2:ii: CGPA 2.7 or 65%
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Philippines: Qualifications (Bachelor equivalency): Master’s from recognised institution or Centre of Excellence / Bachelor from prestigious institution or Centre of Excellence
Equivalent to 2:ii:
Prestigous Universities: GPA 3.3/4.0 or 1.75/5.0 or Grade B or 83%
Recognised Universities: GPA 3.5/4.0 or 2.0/5.0 or Grade B or 87% -
Poland: Qualifications (Bachelor equivalency): Licencjat or Inżynier (3-year)
Equivalent to 2:ii: 4.25/5
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Portugal: Qualifications (Bachelor equivalency): Licenciado (180 ECTS)
Equivalent to 2:ii: 15/20
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Qatar: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: GPA 3.0/4.0 or 3.5/5.0 or 70% or 7/10
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Romania: Qualifications (Bachelor equivalency): Diplomă de Licenţă / Diplomă de Inginer / Diplomă de Urbanist Diplomat
Equivalent to 2:ii: 8/10
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Russia: Qualifications (Bachelor equivalency): Diplom Bakalavra or Specialist Diploma
Equivalent to 2:ii: 3.8/5.0
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Rwanda: Qualifications (Bachelor equivalency): Bachelor (4-year)
Equivalent to 2:ii: Lower Second Class Honours or 65-69% or 14/20
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Saudi Arabia: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: GPA of 3.0/4.0 or 3.5/5.0 or overall 70%
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Singapore: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: CAP 3.5/5.0 or 3.0/4.0
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Slovakia: Qualifications (Bachelor equivalency): Bakalár / Bachelor
Equivalent to 2:ii: 70% or 2.0 overall or C
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South Africa: Qualifications (Bachelor equivalency): Bachelor (4-year)
Equivalent to 2:ii: 60%
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South Korea: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: GPA 2.7/4.0 or 3.0/4.3 or 3.3/4.5
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Spain: Qualifications (Bachelor equivalency): Título de Grado / Título de Licenciado / Título de Ingeniero / Titulo de Arquitecto
Equivalent to 2:ii: 6.5/10 or GPA 1.75/4.0
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Sri Lanka: Qualifications (Bachelor equivalency): Bachelor Special Degree or Professional Degree (4-year)
Equivalent to 2:ii: 55% or 2:2 or GPA 3.0/4.0
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Sudan: Qualifications (Bachelor equivalency): Bachelor (5-year)
Equivalent to 2:ii: 65%+ or B
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Sweden: Qualifications (Bachelor equivalency): Bachelor degree / Kandidatexamen / Yrkesexamen
Equivalent to 2:ii: B (90 credits) and C (90 credits) or Very Good (70 credits) and Good (110 Credits) or C (180 credits)
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Switzerland: Qualifications (Bachelor equivalency): Diplom / Diplôme / Lizentiat / Staatsdiplom / Diplôme d’Etat
Equivalent to 2:ii: Overall 4.5/6 or 7/10 or 2.5/5
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Syria: Qualifications (Bachelor equivalency): Licence / al-ijaza-fi / Bachelor
Equivalent to 2:ii: 70%+ or 'Good'
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Taiwan: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 68-70% or GPA 2.8/4.0-3.0/4.0
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Thailand: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: GPA 3.0/4.0
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Tunisia: Qualifications (Bachelor equivalency): Diplôme National d'Ingénieur / Diplôme National d'Architecture / Licence / Maîtrise
Equivalent to 2:ii: 12 out of 20
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Turkey: Qualifications (Bachelor equivalency): Lisans Diplomasi
Equivalent to 2:ii: GPA 2.6/4 from the top universities and 3.0/4 from all others
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Uganda: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 2:2 (Lower Second) or B or GPA 3.0/5.0
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Ukraine: Qualifications (Bachelor equivalency): Bachelor degree or Specialist Diploma
Equivalent to 2:ii: 8/12 or 3.8/5
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United Arab Emirates: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: GPA 3.0/4.0 or 3.2/5.0
Information for prospective students from the United Arab Emirates
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United States of America: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: GPA 3.0/4.0
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Vietnam: Qualifications (Bachelor equivalency): Bachelor degree (4-year)
Equivalent to 2:ii: Overall score of 6.5/10
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Yemen: Qualifications (Bachelor equivalency): Master's degree
Equivalent to 2:ii: Overall 'Good' (71-77%) or Aden University 80-83% (or 3.0/4.0)
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Zambia: Qualifications (Bachelor equivalency): Master's degree
Equivalent to 2:ii: 65% or B or Credit or GPA 1.7/2.5 or 3.3/5.0
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Zimbabwe: Qualifications (Bachelor equivalency): Bachelor degree
Equivalent to 2:ii: 2:2 or 65%
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See international entry requirements and English language requirements
Course overview
Our MSc International Marketing programme draws from a wide range of academic and practical interests, from business and the social sciences, through to humanities, media, communication, creative industries and technology.
The programme provides you with the knowledge and set of skills that you will need to apply in a wide range of industries and geographical contexts, such as understanding consumer behaviour and culture, to orchestrating brand positioning and marketing strategies, issues of consumption and sustainability. The degree will also give you an overview of regional specifications that you can apply to global contexts.
Why study MSc International Marketing at SOAS?
- We are ranked 6th in UK for graduate employability (QS World University Rankings 2023)
- Our central London location brings many opportunities for networking and career options upon graduation
- Practical Industry Project: You will have the opportunity to get valuable real-world industry experience working in a team on a client brief
- We are uniquely positioned to understand global and local trends through our regional expertise on emerging countries and fast-growing economies
Structure
Students must take 180 credits. These are composed of 120 taught credits comprising core, compulsory, and optional modules and a 60 credit dissertation.
Important notice
The information on the website reflects the intended programme structure against the given academic session. The modules are indicative options of the content students can expect and are/have been previously taught as part of these programmes.
However, this information is published a long time in advance of enrolment and module content and availability is subject to change.
Core module
Core module 15PFMC102 Consumer Behaviour
Compulsory modules
Dissertation or Projects
EITHER 60-credit dissertation OR 30-credit Practical Industry Project plus 30-credit Research Project
Guided options and Language open options
45 credits to be selected from across List A or Open option Languages
Teaching and learning
Masters programmes (with the exception of two-year full-time MAs) consist of 180 credits, made up of taught modules of 30 or 15 credits, taught over 10 or 20 weeks, and a dissertation of 60 credits. The programme structure shows which modules are compulsory and which optional.
Contact hours
As a rough guide, 1 credit equals approximately 10 hours of work. Most of this will be independent study such as reading and research, preparing coursework, revising for examinations and so on. Also included is class time, for example lectures, seminars and other classes.
Learning resources
SOAS Library is one of the world's most important academic libraries for the study of Africa, Asia and the Middle East, attracting scholars from all over the world. The Library houses over 1.2 million volumes, together with significant archival holdings, special collections and a growing network of electronic resources.
Scholarships
Title | Deadline date |
---|---|
SFM Academic Excellence Marketing Scholarship |
Employment
Graduates from the School of Finance and Management leave SOAS with a coherent and solid knowledge of management and finance, with skills in international marketing, statistics and computing, critical reasoning and analytical thinking.
Recent graduates have been hired by:
- Christian Aid
- Dagong Global
- Deloitte
- Department for Business, Energy and Industrial Strategy
- Elbus Group
- Financial Times
- FM Capital Partners
- HM Treasury
- Houlihan Lokey
- Huaxia Bank, China
- IDB (Islamic Development Bank)
- Investec
- J.P. Morgan Asset Management
- KPMG
- Lloyds Banking Group
- Santander
- UBS
- University of Oxford
- White & Case LLP
- World Food Programme
Find out about our Careers Service.