Dr Fatima Wang

Dr. Fatima Wang joined King’s School of Management and Business in 2008. She currently teaches Marketing and Sustainability on the MSc International Marketing and Principles of Marketing on the BSc in Business Management. MSc in International Management programmes. Previous courses taught include Services Marketing and Retailing, International Marketing, International Business and Trade, and Business Contracts. Prior to joining King’s College London, she lectured at Chaoyang University in Taiwan and the University of Monaco.

Her research interest lies in studying marketing strategy from a corporate perspective. This includes topics related to international marketing, services and retailing. In 2011, Professor Pervez Ghauri and Dr. Wang were awarded an ESRC grant for £357,151.61. The three year project ‘Key Factors in International Market Driving Process: The Role of Internal Competencies and External Networks’ aims to examine the concept and processes of firms' market-driving strategies in host countries.

Since January 2014, they have also been working on a project funded under the FP7 framework of the European Commission called MNEmerge. This project looks at MNE's impact on global development challenges in emerging markets and is a collaboration between King’s College London, Lappeenranta University of Technology, Oxford University, University of Turku, UNU-Merit, along with partners in India, Ghana, and Brazil.

She worked for five years in industry and was responsible for new business development and international liaison for President Enterprises Corp. and President Chain Stores Corp. (food and retail companies). This role involved contract negotiations and knowledge transfer coordination for joint ventures and strategic alliances.

Dr. Wang also worked for the Taiwan Institute of Economic Research and attended APEC and PECC committees.