Ms Fatima Yilmaz
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Key information
Key information
- Qualifications
- BA (Karadeniz Technical University, Turkey), MSc (Birkbeck, University of London)
- Email address
- 657605@soas.ac.uk
- Thesis title
- Consumer Need for Uniqueness as Antecedents to Self-Identification in the Experiential Market
- Internal Supervisors
- Dr Ibrahim Abosag
Research interests
- Consumer Need for Uniqueness
- Brand Congruence
- Social Influence Theory