School of Languages, Cultures and Linguistics

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Department: School of Languages, Cultures and Linguistics
Qualifications: MPhil, Translation and Cultural Studies; Bachelor of Arts (Hons), Translation and Interpreting
Thesis title: Translation in the new AI-paradigm: a Framework for brands, agencies and translators
Internal Supervisors: Professor Nana Sato-Rossberg

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Rocio Hayer works full time as a Strategic Creative Cloud Specialist at Adobe, collaborating with the biggest creative departments in the world.

This provides her with unique insights to be at the forefront of what is top of mind for executives, driving innovation and combining the business acumen with her academic skills. An eager researcher, she advocates for the importance and unique value of the translator as an expert advisor for AI-workflows in the creative and translation processes.

Rocio’s real-life experience in agency and on-going work with the biggest names in the creative industry provides her with an empathy layer in her research style delivers through her focus on hypotheses and solving real-life challenges.

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Rocio’s research focus and interest is in advancing the translation theory and providing new revenue avenues to the future and current generation of translations. With a focus on the marketing challenges to scale while keeping craft, her research is a pivotal move to re-define the translator role.