Wenwei Li
You are viewing:
Key information
![](/themes/custom/numiko/dist/img/raster/background-texture-default-desktop.png)
Key information
![](/sites/default/files/styles/16_9_media_medium/public/2023-12/Wenwei%20Li.jpg?h=34bbd072&itok=qSCyoZsP)
- Qualifications
- LLB(Shanghai), BA(Shanghai), MA(UAL)
- Email address
- wl4@soas.ac.uk
- Thesis title
- Promoting Sustainability in China and Consumer Psychology
- Internal Supervisors
- Dr Ibrahim Abosag
Research interests
My research interests focus on the sustainability of marketing issues associated with Business-to-Consumer (B2C) relationships, especially how firms within industries promoting sustainability in China, and the strategies used to engage consumers with more sustainable products. Such interests include:
- Consumer psychology
- Green consumptions
- Consumer engagement
- Brand relationships
- Sustainable fashion