Wenwei Li

Key information

Qualifications
LLB(Shanghai), BA(Shanghai), MA(UAL)
Email address
wl4@soas.ac.uk
Thesis title
Promoting Sustainability in China and Consumer Psychology
Internal Supervisors
Dr Ibrahim Abosag

Research interests

My research interests focus on the sustainability of marketing issues associated with Business-to-Consumer (B2C) relationships, especially how firms within industries promoting sustainability in China, and the strategies used to engage consumers with more sustainable products. Such interests include:

  • Consumer psychology
  • Green consumptions
  • Consumer engagement
  • Brand relationships
  • Sustainable fashion

Publications

Contact Wenwei

Email
wl4@soas.ac.uk